Boeing’s roots in Washington are legendary. With this in mind they painted up their flagship product, the 747-800F, with a giant 12 on the tail (for “12th man”) and GO HAWKS on the side to celebrate their local team making it to the Super Bowl. Then they took their actual flying “Seahawk” and flew a precise route that outlined the numbers “12” over Central Washington. Seen on flight trackers such as flightaware.com, it looks like this:
Although this is hardly the first time Boeing has virtually painted massive swathes of sky, having done it for the 787 and other products during testing, this is truly fantastic marketing on the side of the Boeing folks. Let’s face it, not everyone cares about aviation or the aerospace industry, but everyone watches the Super Bowl right?!?!