Last night on 60 Minutes I watched Jeff Bezos, the creator or Amazon, “unveil” their new concept for drone delivery. Yes you heard right, DRONE DELIVERY. He says it could be ready for prime time in a few years. Are you kidding me? Hey 60 Minutes, maybe look into the concepts you are allowing your darling execs to pitch on your airtime? After Lara Logan’s disastrous Benghazi report you think they would be watching this crap a little more closely. Delivering individual sub-6lb packages via quad rotor remote control helicopters is so stupid at this point in time that it’s just funny. I am not going to get into all the ways this idea is not feasible in the near, or even foreseeable future. It would be a waste of your time to read like this was for me to watch.
It is fine if this is a project that is just super blue sky, “let’s blow some money and see where this goes” type of bleeding edge development thing, or even for use in a limited scale within their campuses like the Google self driving car, but to pith this as the next great thing to come is just silly and a little sad to be honest with you. What it sounds like is marketing meeting run amok: “hey what is super cool and cutting edge right now that we can appear to be at the forefront of?” “Um drones are a pretty big deal in the “nerdosphere” right now sir.” “Ok, let’s do that!”
If you expect to get a pair of headphones you ordered from Amazon via a quad rotor toy anytime soon then I also have some great ocean front property to sell you Afghanistan and a nice flying car to go with it!
The uniformed in the world of unmanned aircraft would say I am hater for swatting down Bezos’s drone dream, but I think this site has a pretty far and firm view of where this technology is going, some would even wrongly deem it optimistic. One thing is for certain, drones are definitely in fashion now with the publics consciousness, and they are ripe for “whiz-bang” marketing ploys to a still highly uniformed public.